UEBT is happy to share with you the results of the 2010 Biodiversity Barometer. The UEBT Biodiversity Barometer provides an annual overview of awareness of biodiversity from three different perspectives: the consumer, industry and the media.
In 2009, The Union for Ethical BioTrade and IPSOS launched the first worldwide Biodiversity Barometer, to measure levels of awareness of the French, British, Americans and Germans. In 2010, the International Year of Biodiversity the…
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