Linking Journalism with the Web of Life
In a week and a bit, the big cheeses of biodiversity science, research, policy and communication will descend on Nagoya, Japan. Their job is to work out how we as a global population can safeguard life on earth over the next decade or so.
No mean feat. But boiled down to basics, they have three big questions to answer:
I’ve been invited by the IUCN Commission on Education and Communication to join in. I’ll be presenting Futerra’s latest thought leadership, Branding Biodiversity, with the aim of persuading communicators to take a new approach to biodiversity communications.
Here’s the synopsis:
Biodiversity is the world’s most elaborate scientific concept, but also, potentially, its greatest story. Imagine the incredible complexity that makes up life on earth, bottled up for mass appeal. What if the word ‘biodiversity’ represented not just a set of scientific concepts, but emotions of awe and wonder? Could that biodiversity story trigger mass action to safeguard it?
Love of nature for most people is about awe, wonder and joy; not habitats, ecosystem services or extinction. By using these powerful emotions to bring science to life communicators will inspire conservation action around the world.
My challenge to communicators of all shapes and sizes will be:
If you’re going to be in Nagoya too, please come and listen in:
Communicating Biodiversity: Bringing Science to Life
Wednesday 20 October — 13:00 to 15:00 — Nagoya, Japan
CEPA Fair, First Floor, Building 2, Room 216 A
If you’re not, you can follow updates here on the blog, and on our twitter feed @futerra.
What would you like to hear about?
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