Linking Journalism with the Web of Life
Good idea to better connect journalists and media people with the world of biodiversity and sustainable development. Journalists can help us to reach out more effectively to the vast majority of citizens who are not yet actively involved in conservation and reducing their footprint. Whose primary concern is their home, job, family and friends. Who are not cynics, but don't yet realize how they impact on nature and what they can do to reduce their footstep and at the same time improve their quality of life. Networking and sharing is a first step towards positive change.
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